Responsive CMS Website for Opticians
Driving traffic to your site by using SEO is important, but if they don’t hang around or actually buy or join in with anything, then something is going wrong. At Hallway Studios we are constantly checking and testing how effective your website is.
For specific campaigns it is good to proactively test the effectiveness of different approaches, so we do A/B and multi-variate split testing. In conjunction with this, we’ll also conduct interviews with you and your clients to gain that valuable insight required to deliver results.
On a continuous basis by understanding your business and monitoring your website activity through a statistics package (normally Google Analytics and we will fully train you to use it) we can optimise your site’s conversion rates by tweaking the bits that need it, i.e. user journey, copy, layout etc.
Refine, refine, refine....your competitors and your customers do not stand still and neither should you. Your website should be a sophisticated, intelligent system that is great at one thing – turning visitors into customers.
“Painless and very efficient” Kathryn Carassalini, Carassalini Consulting
Find out more about how we can help you.
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